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Newcastle Seminar: How Any Business Can Get Free Publicity And Create More Sales
Thursday, 10 May 2012 from 8:30 AM to 12:00 PM (EST)
Newcastle, New South Wales
NEWCASTLE SEMINAR - 10 MAY 2012
Journalist and Public Relations Executive, Sue Papadoulis, Presents:
"How ANY Business Can Generate Free Publicity in the Media AND Create More Sales"
Imagine your business being feature on:
Television - like Today Tonight, A Current Affair, Sunrise, Kochie's Business Builders
Newspapers - like the West Australian, Sunday Times, Sydney Morning Herald, The Age
Magazines – like My Business, Gourmet Traveller, New Idea
Radio Stations - like 6PR, 6WF, 2UE or 3AW
ANY Business – Can Generate Media Exposure
– all it takes is some insider knowledge
For the first time, a former journalist is lifting the lid on the PR game and revealing the closely guarded secrets of PR firms which prove that getting media coverage is not complicated, difficult or expensive (as they may have you believe).
"It's simple when you know what a journalist really wants,” says Sue. “If I can get thousands of dollars in promotion by appearing on A Current Affair, then so can YOU!"
In the half-day training Sue reveals the proven blueprint for how you can generate thousands of dollars in free publicity and sales AND do it on an ongoing basis.
During the seminar, Sue will be revealing:
THE FOUR STEPS TO MEDIA SUCCESS:
1. Why insider journalist knowledge is critical to your publicity campaign and why you don’t need to hire an expensive Public Relations firm ever again
2. What you need in an exceptional publicity campaign - such as a winning press release, as well as the step by step process of getting publicity in the media
3. A mindset for success - Sue will reveal some of her personal secrets to creating a 7-figure business and why this is critical to success in the media
4. A reason why - How understanding 'your why' makes getting media publicity so much easier
Plus, Sue will also be sharing:
The 7 Pillars of Exceptional Publicity Campaigns including:
1.Why ‘Solving a Problem’ (like you do for customers) = THOUSANDS $$$ in free publicity
2.The impact of becoming a celebrity and how to be the envy of your industry
3. Why it’s all about your story not the size of your business
4.Why a journalist needs you as much as you need them
5.How to find YOUR unique “something of interest” for the media and get free publicity
6.How to craft a press release in LESS THAN 1 HOUR that has the media calling you back
7. Why media exposure only takes a few hours your time per month
Others who's completed Sue's training have appeared on Today Tonight, A Current Affair, Channel 7's Morning Show, newspapers like Sun Herald, Sydney Morning Herald, Brisbane Courier Mail, the West Australian, radio stations like 2UE, 2GB, 4BC, 5AA, 6PR, 3AW, 94.5FM and, magazines like BRW, Australian Gourmet Traveller, New Idea, My Business, Dynamic Business - plus many others!
Scott and Belinda Woolford, Channel 7’s Morning Show -
“After Sue's course I sent out my first press release to mainstream media and had Channel 7's Morning Show get back to me within two minutes saying they were interested and wanted to do a story on Scott. The press release was definitely the key that helped us get our message across. It not only generated a huge, nation-wide response but we also had print media wanting to do stories as well. Sue's course is a must!”
Kylie Apostoles Today Tonight and the Sunday Times -
“What an amazing few days I’ve had after being on Today Tonight! Sue, I can’t thank you enough for all your knowledge and help. Going on Today Tonight was something I thought was not possible until I understood the power of writing your kind of press release – thank you!.”
Justine Pollard, NBN News and Sun Herald -
“I sent out my first press release about surviving another global financial crisis and the media was very interested in what I had to say. I got an interview in the Sun Herald, a spot on NBN TV News and a request to be on Sky Business News. Thank you!”
Ken Wood, Universal Events
“Not only have we had coverage in a major metropolitan newspaper but we’ve also had several radio interviews. And that coverage has led to concrete results. We increased our attendance by 50% and that gave us a direct financial return, as a result of working with Sue.”
Sue really walks her talk. With one press release alone, Sue created $110,000 worth of publicity for herself by appearing on A Current Affair. This led to $42,000 worth of sales, and she was only selling a $19.95 per month membership program. Imagine if she had a high-end product to sell.
This is NOT your average public relations or press release writing trainings, nor is it one of those how to get into the media (but not make any money) programs.It is real and honest advice from a journalist and publicity expert who is fed up with the bigger end of town getting the lion's share of media coverage while big PR firms pocket massive fees.
Sue is a journalist by trade. So, she knows...
1) What a journalist wants to see
2) How to get their attention
3) How to give them exactly what they need.
Every business, including yours, does have something that is of interest to the media - and Sue can prove it to you. You can get results and make money from publicity without hiring an expensive PR firm.
You can take in a full half-day of Sue’s exclusive 2 day training FOR JUST $97.00 ($695 value).
--- This is not an introduction. It is full of unique, nothing-like-it content, that you can use straight away.
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When & Where
Journalist and Publicity Expert Sue Papadoulis believes all businesses have a story that's interesting to the media - and her proven formula teaches any business anywhere, how to generate thousands of dollars worth of free publicity.
As a former journalist in the UK and Australia, and News Editor of talk back radio, Sue reveals insider tips from her 20 year career in the media.
"You just won't learn my secret information anywhere else," says Sue.
Sue shows you step by step how to increase sales by scoring free media coverage on TV, radio, newspapers, magazines and online.
She walks her talk - using public relations to generate millions of dollars of free publicity for herself and her clients.
Sue has been featured on Australia's national news program A Current Affair, on radio stations, in newspapers and magazines around the country and the world - and now she's available to teach you how to do the same.
Her no nonsense approach gives you all the information you need to create a winning publicity campaign without having to hire an expensive PR firm.
She shows small businesses how to connect with the media generate free publicity - beating expensive PR firms at their own game!